Community Cares for Folds of Honor
How Community Coffee involved their social media followers to help them give back to veterans.
Challenge
Community Coffee challenged us to create a social media campaign that connected them with giving back to their community and increasing overall awareness on social media leveraging their existing relationship with Folds of Honor.
Solution
During the month of November, in conjunction with Veterans Day and Thanksgiving, we hosted a campaign called #CommunityCares. Through a series of social media posts, we developed a social media campaign to get our customers involved. For each comment, like or share on our #CommunityCares posts, Community Coffee donated $3 to Folds of Honor.
Results
At the end of the campaign, Community Coffee donated $25,000 to Folds of Honor. The brand generated over 105,557 social media impressions and 6,791 post engagements. The brand and Folds of Honor was so excited with the results, they decided to continue the program the following year.
Additional Case Studies
Influencer Campaign
How Great Low Carb Bread Company built a network of influencers to increase sales.
12 Days of Giving
Deep River Snack's holiday campaign to raise awareness for its non-profit partnerships.
Halo Top New Flavors
The social media campaign that launched Halo Top Creamery's ten new flavors.