Challenge

Great Low Bread Company tasked us to launch their brand on social media. With their products sold almost entirely online, they were looking to use purely social media to grow a loyal fan base and ultimately increase their online sales.

Solution

Through careful evaluation of specific Instagram influencers and strategic digital advertising, we saw an influx of new followers as well as higher engagement on social posts. Over time, these influencers became brand ambassadors who received new Great Low Carb Bread Co. products each month in exchange for ongoing product reviews and giveaways. We then kicked it up a notch, by approaching those influencers to become part of Great Low Carb’s brand affiliate program.

Results

In just four short years, we took the Great Low Carb's Instagram and Facebook page from brand new, to over 63,000 Instagram followers and 127,000 Facebook fans. Initial influencer outreach turned into hundreds of loyal brand ambassadors and affiliate partners.

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